The Task

To tell the story of an adventure photographer, dog-lover, land-owner, and essential oil concoctor, as one cohesive brand. 

To achieve this, I created a mission statement, accompanying headlines, an origin story, and product details that marry in tone, look, and feel.

In discovery, I worked with the business owner to establish a style guide, which she has successfully integrated into her own writing for social, blogging, and print marketing. 

Since our brand work together, The Sage Hound has been recognized by industry professionals for her brand, photography, and Instagram presentation.