CAMELBAK | Product Copy

Camelbak has evolved. The company, the product, the lifestyle.

Camelbak asked me to create long and shortform descriptions for their 2020 product line of new hiking, biking,
and running packs.

The marketing team asked for direct, feature-driven copy that empowers consumers in their respective pursuit.

I delivered standardized short-form and long-form product descriptions for all retail partners,
collateral, camelbak.com, and social media.

Copy revs up product features to drive home the pay-off — gear that goes the distance.