AMERICAN WILD HORSE CAMPAIGN | Branding + Editorial
Nearly 80,000 wild horses and burros roam free across our western public lands.
They live in designated habitats called Herd Management Areas (HMAs), that span 27 million federal acres in Arizona, California, Colorado, Idaho, Oregon, New Mexico, Nevada, Utah, Wyoming, Montana.
They’re federally protected by law, yet due to the influence of powerful private interests,
mustangs across the west are threatened by the very agency charged with their care.
How do we communicate the intricacies of the wild horse and public land policy
and clear a path for public action?
Clarify the issue by distilling the problems and elevating the solutions.
I pitched and published editorial across national media,
crafted educational content for the public and coalition partners to utilize,
and reported program progress to key stakeholders.
Published editorial.
To showcase our authority on wild horses and burros, we needed our content and resources to live in spot. I evolved the organization’s blog into a comprehensive, searchable, organized-by-topic news source.
We needed to break through to a younger audience
with a content-sharing, politically-active lifestyle.
In collaboration with our documentary filmmaker,
I wrote episodic scripts and storyboards for a 7-piece educational video series.
Each piece would stand alone while adding context
to a more comprehensive documentary short.
By Documentary Filmmaker, Michael Alfuso
I saw opportunity to reach more supporters by curating content
with general education on wildlife and public lands,
and by reporting on overlapping issues on public lands.
From concept to draft. Publication to engagement.
We reached more and more people.
