Content Strategy | Athleta

The ask: Evolve content on the Chi Blog to reflect Athleta's recent rebrand.

The work: I pitched new subjects, interviews, and product angles to build on the Athleta voice via the Chi Blog - the Athleta community hub. Because each project presented different editorial needs, I met each need with a different skill - from copyediting to interviewing to outlining brand moments and formatting product launches into news bytes. 

The collaboration: In this role, I worked regularly with the in-house Senior Copywriter, sponsored athletes, product design, and the social media team.

Publications:

The Pacifica Collection

Featherweight Stretch

Best-in-class Capris

The Power of She

International Yoga Day

Girls on the Run

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