#WHITEWINEEMOJI

In search of the white wine emoji

The ask: Recruited as Lead Writer by The Engine is Red (award-winning creative agency out of the San Francisco North Bay) to create what would soon be an international call-to-action for the creation of the white wine emoji. An enormous (while whimsical) effort led by Kendall Jackson, the idea was simple:

There isn't a white wine emoji. In a world where we connect via text and express our emotions via emoji, we need one.